The (non-obvious) Prioritized Framework for Digital Marketing

Andy Crestodina 

Co-founder and Chief Marketing Officer of Orbit Media

In this interview, Andy discusses two big trends that he believes will have a major impact on the digital marketing landscape: short videos and competition on Google Search. Despite the great development in the world of technology, Andy believes that the foundation of the digital world is solid.

Maximizing Pepsi MAX

Caroline Ta

Digital Manager at PepsiCo Nordics

Caroline Ta discusses her Sahara Festival experience and the focus on influencer content creation.

In her opinion, influencer marketing will grow in the coming years. She says that working closely with influencers will strengthen the position of the brand and the influencer.

Ta also emphasizes the importance of having "first party data" in order to secure the future of brands.

The World Is Made of What You Love 

Dr Ulrich Keller

Chief of Staff at Google

Ulrich talks about the impact Covid has had on consumption behaviour. The pandemic completely changed the way we do things, and in turn, the way we do marketing has to change as well.

Ulrich predicts that short form videos will take over and how content that promotes knowledge will be the main issue in 2023. He then proposes strategies that focus on the content to reach customers in a much more innovative way that has positive impact on both the target audience and the brand.

LinkedIn's core mission: How it helps companies and job seekers

Marcus Sherwin 

Senior Client Solutions 

Manager at LinkedIn

Marcus Sherwin talks about the trends taking place in the digital ecosystem - how to track with cookies and the importance of producing content that speaks to your target audience.

Content that speaks to the group will have an impact, regardless of whether you are using cookies or not. He also talks about the companies he believes are leading the way in the evolution of the consumer journey.

Metaverse - The Future of Advertising?

David Juul Ledstrup

Chief Strategy Officer of Kubbco

David Ledstrup talks about the importance of brands and companies communicating more with their customers through social media. By encouraging communication in a creative and lively way, it gives the opportunity to create an immersive virtual experience for the customer that attracts attention and will differentiate the brand from the competition.

How Amazon Uses AI to Deliver an Optimal Customer Experience

Rob Bradburn

Leads Digital Marketing for Amazon Web Services (AWS) in EMEA

Rob Bradburn talks about the importance of simplifying the customer journey by trusting the data. He believes that those working in marketing will grow to become more technical as we learn more.

How Miami Heat Use Digital Content to Drive Revenue

Terek Pierce

Director of Creative Content 

at Miami HEAT

Terek Pierce explains the strategy behind the Miami HEAT's marketing. Rather than seeing this as a basketball team, it must be assumed that this is a brand. The focus is on customer experience and storytelling to drive brand engagement and create fans.

He also explains the changes that are taking place in digital marketing, which is always moving away from the "classic" one due to Gen Z.