LET'S MAKE ADVERTISING FUN

What is gamification marketing?

Gamification is the use of games in marketing and promotions to increase engagement and loyalty.

Gamification can take many different forms, but typically involves incorporating elements of contests, points, prizes, and awards to encourage customers or users to take action.

"Finding ways to connect with people and their emotions has always been at the heart of successful marketing. No matter how technology changes and the world evolves."

The basic human motivations have not changed, we want to have fun, face challenges and belong to a community. That is why, from time immemorial, mankind has enjoyed all kinds of games. Every time you roll a dice or put out a twist, dopamine and serotonin transmitters in the brain are activated and pump currents of happiness into the body.

The joy of play is a shared feeling that is present in all cultural societies anywhere in the world. Playing is not just a way to kill time, but is about connecting people, education and development.

WHY USE GAMIFICATION

IN MARKETING?

56% More clicks

In today's fast-paced digital world, standing out is key. Gamification in marketing has proven to be a game-changer, attracting a whopping 56% more clicks than conventional ads. Interactive and enjoyable game ads entice users with creative challenges and enticing promotional offers, making them more likely to click and explore.

Learn more about your consumers

Gamification offers more than just fun; it's a powerful tool to gain insights into your consumers. By collecting valuable data, such as location and email addresses, you get to know your audience on a deeper level. Understanding their preferences and behavior allows you to tailor marketing strategies that resonate with their interests.

40X more engagement

Gamification takes engagement to a whole new level, boasting up to 40 times more interaction compared to traditional ads. In a recent study, gamified promotions recorded an average engagement time of 67 seconds, dwarfing the mere 1.5 seconds of generic ads. Create immersive, memorable experiences that keep users hooked.

GROW YOUR EMAIL list

Email marketing remains a potent tool, and gamification can be your gateway to a larger subscriber base. Games often require participants to share relevant information, like email addresses, to join in the fun. This paves the way for expanding your email list and nurturing valuable connections with your audience.



GAMES WE SPECIALIZE IN

30+ games available!

LUCK GAMES

These are simple games where luck/lots decide who wins. Games such as a wheel of fortune, slot machine or a scratch card. Games based on luck do not require a lot of interpretation or analysis from the participants, so they should be able to be enjoyed by many people.

SKILL GAMES

The gameplay in games of this type stays with the participants longer and the experience is more memorable. These are games such as so-called falling games, cup games and memory card games. These games challenge the participants and require concentration and focus.

KNOWLEDGE GAMES

This type of game allows participants to demonstrate their knowledge in quizzes and calendars. When it's well implemented, it creates a huge response (engagement) among users. It can also be helpful to find your more valuable consumers.