BLUE CAR RENTAL

SAHARA'S STRATEGY BOOSTS BLUE CAR RENTAL'S CONVERSIONS BY 300%

A leading Icelandic automobile rental company, Blue Car Rental, sought to increase website bookings. Their objective was to increase conversions through online channels, particularly Meta and Google Ads, which were directed at potential Iceland visitors.


To fulfill Blue Car Rental's ambitions, Sahara employed a custom funnel approach, a technique finely tuned for maximizing results in the travel sector. This comprehensive, data-driven strategy was tailored explicitly to the unique needs of the client.


We employed a cross-channel remarketing strategy to re-engage audiences, concentrated on high-impact markets, and leveraged Meta to engage potential overseas travelers. Furthermore, we employed a complex bidding method to manage market price swings, assuring a balanced return on investment.

Digital Strategy

Paid Social

Paid Media

Blue Car rental

Sahara's Strategy Boosts Blue Car Rental's Conversions by 300%

A leading Icelandic automobile rental company, Blue Car Rental, sought to increase website bookings. Their objective was to increase conversions through online channels, particularly Meta and Google Ads, which were directed at potential Iceland visitors.


To fulfill Blue Car Rental's ambitions, Sahara employed a custom funnel approach, a technique finely tuned for maximizing results in the travel sector. This comprehensive, data-driven strategy was tailored explicitly to the unique needs of the client.


We employed a cross-channel remarketing strategy to re-engage audiences, concentrated on high-impact markets, and leveraged Meta to engage potential overseas travelers. Furthermore, we employed a complex bidding method to manage market price swings, assuring a balanced return on investment.

300% increase in sales between periods

JAN 2023 - JUNE 2023
VS PREVIOUS PERIOD

Implementing Sahara's approach led to an exceedingly successful campaign, far surpassing Blue Car Rental's original objectives. Both Google Ads and Meta conversions soared, with increases of over 100% and 300%, respectively. Despite the market's volatility, the campaign achieved a 17% reduction in both the average cost-per-click (CPC) and cost-per-acquisition (CPA), highlighting the improved effectiveness of the campaign.

Moreover, a total overhaul of the tracking systems for both Google Ads and Meta Ads was carried out. This strategic adjustment further enhanced the accuracy of data monitoring, contributing significantly to the maximization of campaign effectiveness.

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