Boost Your Business with Strategic Pay-Per Click Advertising
Elevate your brand's online presence and drive immediate results.
We help businesses like yours tap into the potential of pay-per-click advertising on various platforms, including Google Ads, YouTube, Bing, and more.
Turning Clicks into Conversions
Sahara's paid media services are built upon years of experience with paid media advertising for over 100 clients across various industries. This experience is utilized to create strategies that connect with your users wherever they are in their journey and display ads that they want to see.
When paid media advertising draws potential customers, your company's visibility and recognition grows, resulting in increased online traffic and conversion rates. Sahara's customised methods engage customers at every level, presenting relevant advertising that drive great ROI across industries and corporate sizes.
PPC advertising can propel your brand to new heights:
- Immediate Results: Unlike organic strategies, PPC advertising can drive immediate results.
- Precision Targeting: Target your ads to specific demographics, locations, and even user behaviors
- Measurable ROI: With PPC, every aspect of your campaign is trackable - from impressions and clicks to conversions and sales.
Sahara helped Lauf increase online revenue by 517%
The US has been the primary focus market from the beginning. When we started working with Lauf in July 2020, they were in a transition period of moving all their business online and had seized all brick-and-mortar sell venues and resells in the US.
The initial idea was to be able to save overhead costs and management (e.g. communication with resellers) for the company while also offering consumers about a 25% lower price on the bikes than before, “cutting out the middlemen”, as Direct To You slogan states.
Messaging should be tailored for every type of customer
Under one roof, you can find everything you need for a successful paid media marketing strategy:
Paid Search (Google Ads)
To stay ahead of the competition for popular search terms, consider using search ads.
Performance Max Ads
With machine learning, it is possible to reach customers on a variety of different sites.
Local Service Ads
Connect with people in your area who are seeking answers that you can provide, in order to make the most of your time.
Bing Ads
Discover how to increase interest in your ads with Bing's ad diversity.
YouTube advertising
Take advantage of YouTube's 5 million daily views by strategically placing ads.
Display ads
Increase awareness of your brand without spending more money on advertising.
Standard shopping (Google Shopping)
Get the right products sponsored on the right platforms.
Their words, not ours
Blown Away By The Project Planning.
"SAHARA has been handling all our advertising & digital ads for the past 4 years. I am blown away by the project planning by the agency. The team organize a marketing plan for a whole year ahead by budget, ads and strategy.
The agency provide us with ideas to bring in more business and excellent service. This saves time and focus within our own company while we keep our marketing in top performance and has provided amazing results all these years.
We strive for excellence in every area of our business and SAHARA provides us with that excellence in marketing."
Josh Friðriksson - Owner of Safari Quads
Our PPC Approach
01 Define Goals
At the start of every client engagement, we begin by clearly defining and understanding their goals. We work closely with our clients to identify their specific objectives, whether it is to increase brand awareness, drive website traffic, generate leads, or boost sales. This step sets the foundation for a targeted and effective digital marketing campaign.
02 Analyze
We meticulously conduct keyword research to identify high-value search terms that will draw your target audience to your website. A thorough analysis of your competitors' strategies also forms a crucial part of this stage, enabling us to understand the competitive landscape and position your ads more effectively.
03 Strategy
With a deep understanding of the client's goals and the competitive landscape, we develop a tailored digital marketing strategy. Our strategy encompasses a mix of tactics, including , paid advertising, social media marketing, content creation, email marketing, search engine optimization (SEO), and more. By aligning the strategy with the client's objectives and target audience, we create a roadmap for success.
04 Construction
The creation phase involves crafting compelling ad copies and visually engaging creatives, designing high-converting landing pages, and meticulously setting up the campaigns in the selected platforms. Every component is optimized to draw in your target audience, engage them, and lead them towards conversion.
05 Implementation
With the digital assets in place, we proceed to implement the strategy across relevant channels. This could involve launching targeted advertising campaigns, publishing engaging content on social media platforms, optimizing website content for search engines, and deploying email marketing campaigns. Our dedicated team monitors the implementation closely, making adjustments and optimizations as needed to drive optimal results.
06 Results, Rinse, Repeat
Analysis forms a critical part of our approach. Based on the performance data, we carry out a detailed analysis to understand what's working and what's not. This analysis allows us to make data-driven decisions to refine the campaigns, be it adjusting the bids, tweaking the ad copies, or redefining the audience segments.
Frequently Asked Questions
about PAY PER CLICK ADVERTISING
Our team is here to help!
Review some the our work that we've done for our clients.
From local to global, small designs to larger productions. We are ready to help your company achieve their goals.
